Tom Gilb and Kai Gilb's blog

Business Case Planning: Quantifying 'Intangible' Business Value.  

Published by Tom Gilb on Thu 01 of Feb., 2007 TomGilb
A long term client of ours asked, today, if we could help their people with quantification of intangibles, so we developed a special course outline for them. Maybe this will interest some of you too!


Content: (we would tailor this to your situation, needs and culture, but this is what we teach)

Business Case Planning: Quantifying 'Intangible' Business Value.    

Duration: (minimum 2 days (point 1-13) and prefer 3 days  for solid really-learn to do it exercises (Point 1-16) , Point 1-6 could be done in 1 day lecture

1. How to Quantify any interesting business variable, especially 'intangibles'
2. How to analyze and approximate current levels
3. How to determine future constraint levels
4. How to determine future business target levels
5. How to specify variations in the market/employee/customer space
6. How to deal with numeric uncertainty 
7. How to specify issues, dependencies, risks.
8. How to specify priorities for business objectives.
9. How to avoid confusing objectives (ends)  and strategies (means)
10. How to estimate the numeric impacts of multiple strategy proposals on multiple numeric objectives and budgets. (The Impact Estimation method)
11. Evolutionary result delivery: how to deliver early measurable results, even for intangibles.
12. How to define a measurement process for all numeric objectives, even intangibles.
13. Corporate Standards: Policy, Specification Rules, Defined Process
14. Exercises with instructor feedback.(throughout)
15. Analysis and rewriting of real plans or case study plans.
16. Quality Control of plans with respect to the defined 'Rules".

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